WhatComesNext.Live: Rory Sutherland

June 13, 2022

I have learned more about Economics from Rory Sutherland than almost anyone else. Just as “Leadership is about People, end of story”, so much of Economics is about the often irrational way we behave.

Rory is passionately curious about how people think and feel and connects the dots in a unique way, he is a true treasure!

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of three books: The Wiki Man, the best-selling Alchemy – The surprising Power of Ideas which don’t make Sense and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.