No one ever made a decision based on a number. They need a story.
An unexpected “bucket list” moment
Last week I was sat in the centre of the front row at the Royal Festival Hall as Hannah Gadsby came back on after her incredible show Douglas to receive the acclamation of an adoring crowd. It had been one of the best shows I’d ever seen in my life, the crow was making so much noise and there was so much applause.
One thing was missing, I realised. A feeling rose in me, articulated in my mind as: “This woman deserves a standing ovation”. I looked from side to side and realised that nobody was standing. In a fraction of second, I realised I had to stand. From my place at the front of the theatre, I did just that, then I didn’t look around, I could simply hear and feel the crowd of 2700 all stand as one and the volume increase still further.
Hannah briefly made eye contact as if to say “thank you”, then, no more than a few seconds later, she left the stage. If I’d had “start a standing ovation at the Royal Festival Hall” on my bucket list, then “tick”.
Now a question. After reading that, do I have your attention, and are you at least a little interested in seeing Hannah Gadsby’s show “Douglas”?
Always, always start any talk, any presentation, any pitch with a story.
What kind of story? Why a story?(more…)