WhatComesNext.Live: Ian Yeoman

March 22, 2022

I met Ian after reading a paper he wrote many (!) years ago on potential future scenarios for Scottish tourism. To say he has had a successful career as a futurist is a massive understatement, though to say Sunderland have been successful would be one too 😉

Ian Yeoman is an advocate for the future of tourism. Ian was the Scenario Planner for VisitScotland where he established the process of scenario thinking, economic modelling and trends analysis. He is now an Associate Professor at Te Herenga Waka – Victoria University of Wellington in New Zealand and Visiting Professors at the European Tourism Futures Institute and Ulster University. He is the editor of the Journal of Revenue and Pricing Management, co-editor of the Journal of Tourism Futures and co-editor of Channelview’s Tourism Futures series. He is the author / editor of over 20 books and his most recent book is “Science Fiction, Disruption and Tourism” . When not talking about the future, he will be often found advocating about his passion for Sunderland AFC.