Take the time to write less

write less is more

On average my daily posts take under five minutes to read, yet an average of over an hour to write.

I’ve taken as long as three days at an offsite with a client leadership team to land on a strategy that is simply one word.

When I work on Business Strategy Coaching with a client (see here) we can have meetings and calls over weeks and months simply to hone down their message and story to the absolute essentials so they have maximum impact in the short time they may have to present it to decision-makers.

“Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.”

~ Blaise Pascal

Literally translates to: “I made this one longer only because I have not had the leisure to make it shorter.”

from an earlier post:”If I’d had more time….

What would be possible for you if you took the time to go deeply enough into learning and research on a topic that you could then write less about it?


Also published on Medium.

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