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Making better

by | Nov 8, 2020 | Open Leadership

Making better
A commission created for me by Hugh McLeod of Gaping Void

My purpose in life is #MakingPotentialPossible, I seek to do this through my work. I do my work with love and I love my work.

So what do I do? Occasionally I explain it through reference to a brilliant series of Ads run in late 80s and 90s by BASF, a Chemical company. They always ended with this line.

“We don’t make a lot of the products you buy. We make a lot of the products you buy better.”

From old BASF advertisements

I see to “make better”, what do you do ?