Where others think local, I look to think global.
A term used in attracting investment via national or regional development agencies is “FDI” or Foreign Direct Investment. Also commonly used is “Inward” Investment. A third term I’ve heard used is “indigenous” with reference to industries., businesses etc from that country or region. Indigenous is also often used commonly refer to as “native”.
One thing all of these have in common is to create a conscious and unconscious sense of “them” and “us”, when surely the secret to attracting any form of investment is to create connections?
So, I give you a simple suggestion.
Covid-19 has and continues to create many challenges for business, but also, when reframed, many opportunities. At the same time as we are seeing things more and more localised in so many ways, we are also opening up in our “Zoom” online world to more and more global connections. We have learned to #WFA.
I am an entrepreneur by nature and so see gaps and opportunities. In my career, consistently one of the easiest gaps to leverage has been to “Think Global”, to create connections across geographies and be open to seeing opportunities. Where others think local, I look to think global.
Investment capital is not local, it is global. Capital has no boundaries, it simply wants to be deployed to where there are opportunities. Capital does not know or care if you are local, indigenous, foreign. These terms are meaningless. So, let us banish the term “FDI” and instead use “Global Investment”.
Oh, and ?
Also published on Medium.