In 2020 I will be writing regular posts featuring businesses that are truly Purpose-led and are highly and sustainably successful. This is all part of a mission to build bridges to CEOs, and specifically to address the doubters that believe that Purpose as the core driver for Leadership is only “window dressing”. Whilst I agree that there is more and more “Purpose-Washing” that goes on from cynical CEOs, Boards, Shareholders, by writing about the success stories I hope to open eyes and hearts and reduce some of that cynicism.
Purpose-Led – Redemption Roasters
Our business is successful because our customers and clients buy into our ethos, not because we have no costs.
Redemption Roasters
This week I was invited to meet a friend at one of the locations of the London-based coffee company Redemption Roasters. I gave no thought to the name until I walked in the door and their purpose was clearly shown on boards on the walls.
Redemption are: “a specialty coffee company who believe that we can reduce reoffending in the UK through coffee.”
Redemption roast their coffee in UK prisons. Their FAQ is a wonderful read and the quote at the top here leapt out at me from the FAQ. Oh, and from roasting coffee in ONE UK prison, they now have five coffee shops in London, a training centre, and are in a total of NINE UK Prisons as well as Brook House Immigration Removal Centre. I repeat their quote:
Our business is successful because our customers and clients buy into our ethos, not because we have no costs.