Profit for Impact

TM Profit for Impact Graphic v3_B

In January I wrote: “Purpose, People, Planet. The new triple bottom line.

That article puts forward that it is time for a new triple bottom line, one that creates:

“a “Righteous Flywheel”, where the unerring focus on Purpose+People+Planet as drivers allows the corporation to make Profits, which mean it can then focus more on Purpose+People+Planet and so make more Profit, and so on in a “virtuous circle”.”

It also links to three further articles, each with a case study of a company of scale that has lived this and proven that it creates the righteous flywheel.

At the time of writing, I noted that I’d love to create a graphic to represent this. Well, with the creative skills of Martha Rowe (who has done all the graphic and web design for me for some time), now we have one here. Thank you Martha!

Put as a formula:

Purpose + People + Planet = Profit

However, the formula looks like an endgame of profit, whereas the flywheel graphic highlights that it is a cycle.

I’d love to talk to you about this, and to get more examples of companies operating in this way!


Also published on Medium.

Book a diagnostic meeting

Subscribe for Inspiration, Ideas, Tools

I offer you two newsletters seeking to offer inspiration to action, ideas and tools for leaders.

Open Leadership – Digest
Big Game Advisors – Ideas into Action