tom@tommccallum.com

book online meeting

+44 7583 584325

Brevity is the soul of wit

by | Jul 3, 2018 | Open Leadership

Yesterday’s post, “Beauty in Brevity” mused eclectically on the power of art and prose to communicate to us powerfully and rapidly through being concise.

Today, I turn that focus to messaging in business and leadership.

In many situations, the shorter and simpler the message, the more powerful it is.

One area that businesses still struggle to grasp is the power of focussing and investing in the Culture of a business, so today I give you two messages from thought leaders I respect and admire.

One is brief, the other even more concise.

First, from Seth Godin in one of his recent daily emails. Bold type added to highlight the key message:

Where’s the king of the ants?

Of course there isn’t one. Ants organize locally. They develop a culture, and that culture gives them the resilience to make them one of the world’s most numerous creatures. Deborah Gordon of Stanford has the fascinating details.

It turns out that culture is the most powerful force available to us. Culture comes from each of us, from the connections between. Culture isn’t created by presidents, Popes or kings.

Hollywood has a culture, not a king. Silicon Valley too. Change the culture (slowly and persistently) and you can change everything.

Second, even briefer, albeit the line leads to a classic HBR article she wrote in 2011. From Niolfer Merchant:

Culture Trumps Strategy, Every Time

Invest in your Culture. Get it ? 🙂

I leave you with this.

brevity is the soul of wit shakespeare.jpeg