As I approach 600 daily posts here, I recognise that I repeat themes in my writing. Though the stories, perspectives, viewpoints, examples may vary, the themes remain the same.
Repetition, though, can have tremendous value.
In talking to leaders, I often remind them that a key part of their role is communicating the message. Further, I tell them that they cannot, under any circumstances, communicate their message enough. A phrase I then use with them is:
“when you feel you are bored to death of repeating your message…
….you are probably half way there”
Repetition, repetition, repetition
Also published on Medium.