Storytelling : Never make a point….

“Never make a point without telling a story, and never tell a story, without making a point”

~ Ed Percival

Another lesson from the master, Ed Percival.

A hugely important part of leadership is about engaging your people.

People connect to stories, so don’t just give them logic and rationale, tell them stories.

This week I started interviewing leaders from around the world and gathering their leadership lessons for the book I am writing on #OpenLeadership. In each interview, I ask them for stories and have already had the #goosebumps experience in listening to them.

As the Lincoln quote notes, reach their heart rather than simply their mind and you embed your message, they feel it deeply.

“Never make a point without telling a story, and never tell a story, without making a point”

Lincoln-Heart-Quote