How clear are you on what the value is that you provide to your clients or customers? Sharing my thoughts on the value I provide so as to help you consider it for yourself.
I was reminded this week when onboarding a new client that I am often brought on to help clients who are ready for “What’s Next” and who recognise that they can “get there easier and faster with help than they can on their own“. Unlike the Greg Lemond cycling adage above, you can sometimes invest in making it both faster and easier.
Also, as BASF put it in a series of advertisements in the 80s: “We don’t make a lot of the products you buy. We make a lot of the products you buy better.” I am here to help you be better and to get to that point faster and easier than you can on your own.
I am grateful to have clarity on what I deliver to clients. I hope this short post stimulates your own thinking.