What is the single most important message for your audience?
Yesterday I sat with a client as they talked through the questions they had received for a “in conversation with” video they were about to film later that day. There were about eight questions around a theme. Before they talked through their answers, I told them that I would be listening for the single most important message they would be looking to leave their audience with.
As they went through the questions, other than support them in making their answers more concise and incisive for the attention span of their audience, I was also listening for that “single most important message”. Once it popped out for them, this then created the context, the anchor, for all they wanted to communicate in answer to each question.
In closing, I learned so much of what I now teach around communications from my late mentor Ed Percival, including this key point. All my daily writing, as well as the weekly WhatComesNextLive show, is about sharing learnings. There is no higher purpose for me than to share what we have learned.