Launch before you are ready

Yesterday we launched the new website.

It isn’t 100% ready, but I chose to launch.

It is about 90-95% ready, all the main elements are there, so we chose to launch anyway, then we (the small team around this site) will make lots and lots of fixes, edits, changes over the next few days until it is nearer 100%.

Sometimes it is useful to wait until something is 100%, sometimes we benefit from taking action that focusses us on “catching up”.

I’m moving house in two weeks. The guys with the moving van arrive 7:30am on a Sunday morning. I already know I’ll not get much sleep the night before as will be up late packing and readying, then up very early taking things downstairs to the front door ready to load.

For those of you who have had children, were you 100% ready? (I know I wasn’t, but hey, it focussed the mind).

Those who’ve launched their own business. 100% ready?

So, a thought for you and also a request.

The thought. Where have you and could you benefit next from launching before you are ready?

The request.The website is at the same address as ever, but the look and the message is different and distilled down. Please tell me what you think. Oh, and, as always, you can book a meeting with me on the site.