Amplify your strengths: invest the energy to be even more exceptional.
I’m on a break out of London for a few days. The change in scenery and, literally, breathing different air, both are making a real different and charging the batteries.
Of course, I still commit to write every day, but sometimes feel to be brief in my posts. Now, the person who most inspired me, well over 1,000 days ago, to post daily, was Seth Godin. I’ve followed his daily posts for many years, but some time ago set an email filter to move them, unread, into a “Seth” folder.
This morning I opened my laptop and, for the first time in months, looked in that folder. What I noticed immediately is that Seth has, for the last week or so, published very short daily posts. My guess is that he, too, is on vacation.
Today then, curating one of those concise posts, as this one leapt out at me from those I scanned this morning. Between now and tomorrow I will muse on this.
People don’t hire you, buy from you or recommend you because you’re indifferently average and well rounded.
They do it because you’re exceptional at something.
What if you invested the energy to be even more exceptional at it?
~ Seth Godin