Day: January 29, 2018

Purpose – the need for meaning is infinite

From my favourite business artist and fellow Scot of the MacLeod clan, Hugh McLeod of Gaping Void :infinite need to be meaningful GV

In the highly materialistic world we live in, most of us have more than enough “stuff”. However, what I’ve encountered many times in my life and work is that there is one thing that most people feel they don’t have enough of.


In Hugh’s words :

“Mattering. Making a difference. Doing something important. Being able to look back and say, “I was there”.

When Steve Jobs said, “Let’s make a dent in the Universe”, that’s what he talking about, being part of something that matters.

We have an infinite need for this.

And I think that’s beautiful.”

I do too.

Meaning is what makes life matter.

I’m with Viktor Frankl, who wrote the one book that matters to me more than any other, “Man’s Search for Meaning” (which I wrote about here)

What is your Purpose ? What brings your life and work meaning ?


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